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Flint Symphony Orchestra
Client
Flint Institute of Music
Industry
Performing Arts
Category
Strategic Communications
Year
2025
Challenge
Capture the spirit of the FSO in a way that appeals to current audiences while captivating and attracting new patrons. The tone must convey the sophistication classical music audiences expect, while remaining accessible for audiences new to the the genre and culture.
Process
I created concert titles, program descriptions, and playbill introductions meant to capture the essence of the music while meeting prospective patrons on their current unique journeys.
Solution
Bold colors, simple language, and titles that focus on theme and minimize more esoteric details (like composers), which are expected by classical audiences.
