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Flint Repertory Theatre

Client

Flint Repertory Theatre

Industry

Performing Arts

Category

Strategic Communications

Year

2025

Challenge

In its 8th year of growth, Flint Rep works to educate the local community on the benefits of professional theatre in the region, including the hiring of exceptional performers from stages across the United States. Locally, there are supporters of the former Flint Youth Theatre, as well as local artists, who are displeased with the rebrand and/or insist that actors should be locally sourced.

Process

Through a variety of channels, promote the objective merit of Flint Rep as a source of novelty and innovation with high professional standards, regardless of "local" expectations.

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