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Ashley Poirier
Arts Communication Strategist
My Work
This collection is built around one simple idea: meaningful arts communication starts with real human connection. Live arts experiences can't be automated. Neither can the intentional work that goes into building patron relationships that endure.
These are the stories behind the stories that create intrigue and relevance. From design to programming to art history and the secrets of the stage, give patrons a peek behind the curtain, and they'll stay for the show.
They may already love your work, but it's your job to remind them why before you ask for their cash. And don't forget to thank them while you're at it.
There's nothing like moving pictures to connect with your busy patrons. Bonus if they catch a glimpse of themselves in the reel.
Earned media is the most trusted source of messaging. That's why managing relationships with your press and media partners is just as important as cultivating trust among your patrons and donors.
